6. Chief Listening Officer
If you decide to become a listening officer, your mission will be to keep track of the latest trends. You’ll need to listen to people’s opinions about the company you’re working for. What customers feel about the company’s production is of great importance. Also, you’ll have to follow social media. The more avidly and actively you do it, the better! Questionnaires and interviewing are out of date. From now on your tool will be Facebook, Twitter, blogs and forums. Once you have gathered enough information, you’ll have to present it to the company to help it see what to do to increase the sales.